Microsoft's Bing is nice. It's better than it's predecessor. However, Google is still the leader and search engine of choice for just about everyone. It's fast, extensive and clean (the interface).
Business owners know that their business information is important, however, often they are so focused on "customer acquisition and retention" that they do not invest enough time and money into ensuring their vital information is secure.
I've attended and/or participated in many webinars - as I'm sure you have as well. Most, compared to an exciting, live and face to face event are quite boring.
Online advertising is a tried and true form of reaching new customers. You pay a few dollars and can place a text or banner advertisement on any one or more of web sites.
Tracking a mobile work force, knowing precisely where they are at any given moment, is no longer an art nor a science.
The appeal of cost-per-click advertising through search engines like Google, Yahoo and Microsoft is that you can reach potential customers based on keywords - presumably, what they are searching for.