The digital world has been taking the power of the hip-hop generation for granted. That is, until now. Hoping to capitalize on these Internet users, MySpace has developed a new Web site to better serve its African-American users.
According to most industry stats, African-Americans are major Internet surfers. This includes such social networks as MySpace. In fact, MySpace counts more than 15% of African-American members. Now MySpace has introduced a new version, an upgraded Web site providing users with the ability to discover and engage with MySpace's array of programming, including originals, exclusives and content from around the Web; express, collect, and display their creations and interests on their profiles and through sharing tools and connect to other fans with similar tastes.
The newly designed Beta Site MySpace has completely rebuilt its Web site with a new visual identity and product features that put content center stage. Becoming even more interactive, once a user logs in to MySpace, the page will instantly populate with content based on the individual's interests. Registered users can now also toggle between three different views of the home page each specifically designed to display their stream in the way that resonates most. These include Traditional view, Grid view, a magazine-like format, Play View and a video format that allows users to watch, forward, and resize their updates to full screen.
MySpace is also planning to release a mobile version of the beta site, accessible on any mobile browser, including a new MySpace app for iPhone and Android devices later this year. Among the new products are a suite of initial features that empower people to discover, collect, and display entertainment content.
"It is a shared experience around entertainment where people discover content and relate to other fans based on their shared passions," explains spokesperson Bruno Guerra.
One other attraction for the fast-paced hip-hop user will be 'Right now on MySpace', a feature which shows trending content in real-time on MySpace. MySpace will also focus on promoting curators, a subset of its audience, by supporting them with resources, tools and platform to broaden their reach within the MySpace community.
In a press statement, Mike Jones, CEO of MySpace said, "This marks the beginning of an exciting turning point for MySpace. Our new strategy expands on MySpace's existing strengths - a deep understanding of social content, a wealth of entertainment content and the ability to surface emerging cultural trends in real-time through our users."
Guerra adds, "Part of our job with this redesign is to re-educate the public around how different our offering really is. We are focused on continuing to build our entertainment content library. People come to the site for their latest pop culture fix, while also having the benefit of our social layer, which allows users to connect with tastemakers and artists/celebrities that bring context to what we are programming. MySpace users are even able to sync Twitter, Facebook and YouTube accounts with their MySpace account for various sharing of content from MySpace to those sites."
Headquartered in Beverly Hills, CA, MySpace is a division of News Corporation. It was founded in 2003. MySpace and its parent company – eUniverse - were purchased in July 2005 for $580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting). According to Quantcast - a media measurement, Web analytics service - estimates MySpace's monthly U.S. unique visitors at 43.2 million.