Your website is probably the top connection potential customers and current clients have with your company. Like other aspects of your business, it should evolve over time, improving and growing to continue to put the best foot forward. If your website is outdated, visitors will likely think the same about your brand, but if it is modern, professional and fresh, they will see your business the same way.
Although your site should be constantly maintained and updated with fresh info, a general facelift is needed about once every two to three years to stay current with design and technology trends. Here are common signs that your site is ready for that makeover:
It is tiny!
Monitor resolution has increased greatly in the last few years, and if your site appears to have missed the memo, you risk looking outdated.
You ask visitors to “Enter site.”
Splash pages were a major trend about five years ago, but the time has passed to welcome visitors to your site with a flashy design that ends with an invitation to “enter site.” Visitors clearly want to enter when they click on a search engine result or type your address into a browser bar, so don't create an annoying block by asking them to confirm once more.
Internet users have very little patience when surfing the web, and 40% will navigate away from a site that isn't loaded within three seconds. You lose conversions with every second your website takes to load, so make upgrading your speed a priority.
You can't change it.
In the past, only programming gurus could create and update websites. Today, however, there are many free and inexpensive platforms that enable you to update your own content quickly and easily, with little to no programming knowledge required. This comes in handy when you realize your “about Us” page has been outdated for years or the last blog post was from 2007.
You can't find it.
If your website isn't showing up on search engines like Google or Bing, it is definitely time for a makeover. One of the main objectives of having a website is bringing in new customers, but they will not come if they can't find your site. Invest in search engine optimization to ensure potential customers don't go straight to the competition.
It's not mobile responsive.
More and more people are searching the Internet from their mobile devices, like smartphones and tablets, and your site must be mobile responsive to look and perform its best on anything other than a traditional computer screen.