Earlier this month I was in Ohio at my annual church convention. Each year, we are always using some new technology. This year for example we used barcoded badges and scanned people as they came into the lines for breakfast and dinner.
Taking things a step further, wouldn't it be great to know more information about HOW customers are finding you on Google, what search tools they're using and more. Using Google Local you can already have your store hours, a menu and other information about your local store.