IT TAKES AS long as seven years to create a new car, from the first drawing to the clay model to the final product rolling off the assembly line. No small part of that process is making sure whatever ends up getting built doesn’t fall apart the moment a customer tries to drive up Pikes Peak or through a blizzard on the way to the mall.
Before he started to dole out social-media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.
LAST MONTH, UNITED Airlines grounded nearly 5,000 flights when its computer system crashed. The culprit: a faulty network router. Later on the same morning, another computer glitch halted trading on the New York Stock Exchange for over three hours.