If loyal, long-term customers are your goal, you need to romance them right from the start, and continue to wow them with unexpected wins along the full customer lifecycle. At the end of the day, the earlier you understand that the focus is less about you and your business or success, and more about your customer and his or her business or success, the sooner you are on the way to scalable, long-term growth.
It is hard to unlearn the messages that we have heard repeated since we were children. One of them is “Business is a stiff and formal place. To be human and spontaneous is fun, but it isn’t professional!”
Microsoft is keeping up with the Joneses: In a blog post Wednesday, the company declared it would start honoring requests to remove nude photos and videos shared online without the subject's permission—known as revenge porn—from Bing search results, following in the footsteps of a number of tech giants that recently announced similar policies.