Entrepreneurship

When you run your own business, it may seem there’s never anything but difficult times. The rules of good management apply no matter what the economy is doing at a particular moment.

Peter Justen, president and chief executive of MyBizHomepage (www.mybizhomepage.com), a Web-based firm that helps small and emerging businesses to most efficiently keep track of their bottom line, argues that a weak economy may be just the environment for starting a business.