What good is a website if it isn’t generating revenue and interest for
your company? Websites can be great tools, when used properly. And
sometimes it takes a little creativity to drive people to your site and
then to get them to do business with your company.
If your company website isn’t generating interest or income, then it
might be time for a website makeover. It is advisable to examine your
website's analytics and revamp the site when stats appear to be on a
While some might scoff at the notion, social media has, in fact, become a
legitimate career. The term "social media" carries an unjustified
negative connotation, which is a shame, because it is discouraging a lot
of talent from entering a job market that is full of emerging
Most every business consultant will tell you a social media presence is a
must for businesses—small and large. But with the mass array of social
media pages out there, it is getting harder and harder to make your
Facebook, Twitter, Instagram stand out. But it is possible, says social
media marketing expert and founder of InStyle Diva, Inc. Teana McDonald.