With businesses--small and large--depending more and more on social
media as a marketing tool, the question begs: are websites still
necessary? Can a business get away with promoting itself on Facebook,
which has been increasingly targeting small businesses. The answer
depends on what expert you ask. Both Facebook pages for business and
websites have pluses and minuses.
There are plenty of books and blogs about building your social media
profile, but much of it is either overwhelming in content or too
simplistic to create meaningful impact. Your following on Twitter is the complement to your email distribution
list and the secondary lever of your contact strategy. Therefore, you
want a large and growing Twitter following. Here are 7 tips for strengthening your Twitter presence.
There is no denying it. Social media can help make or break a business,
especially a small-business startup. And one of the keys to success with
social media is to get other people to share your content. In fact, according to a study by Shareaholic, in 2014, social media
shares drove more traffic to websites than did search engines. Here, we share tips on making your content sharable.
Experts predict that e-commerce can easily generate more than $350 billion in sales this year in the US
alone while global sales are expected to reach the $1.5 trillion mark. Increase your chances of meeting your business goals by keeping up with the most recent changes that are shaping the future of the e-commerce retail industry.
Budgetary constraints often force small business owners to perform certain duties
without the full understanding of what an expert brings to the table to
improve their company, as well as the detriment of not doing it
properly. Social media marketing is one solution that can drive customer and
revenue growth of a business, but it has to be implemented and
managed the right way in order to take advantage of all the benefits it