It seems nothing changes faster than the big social media platforms --
Facebook, Twitter, Google+. No sooner do marketers figure out how to
best promote a product or business than they change the rules! That’s been especially true for Facebook whose tweaks have taken away users’ ability to reach – for free – most of the people they’ve worked so hard to attract to their pages.
If your small business doesn’t have a website, you’re inevitably missing out on potential clients and potential cash.
Already got a site? Good. Now, let’s talk strategy. Because the quality of that site could also be impacting your bottom line.
To date, Kickstarter, the world's largest crowdfunding platform, has helped
raise more than $1 billion in pledgesfrom more than 5 million donors to fund 135,000 projects which include films,
stage shows, music, journalism, design, photography, video games, comics, and
various food-related projects. Here are some useful tips you may want to consider to help ensure a successful Kickstarter campaign.
With Blue Top Marketing, a boutique digital, social and
mobile marketing firm for small businesses, Stephanie Walters Jackson helps small businesses create winning online strategies. Started in 2011, it focuses
on assisting small businesses with their online local marketing
presence, email marketing and the mobile web.