Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the probability of being the next big thing, rather than the next big flop. One of the simplest steps is product testing.
The right kind of advertising can elevate your business to new heights, and it does not have to cost a fortune. That's especially good news during these tough economic times, when
extra marketing funds can be tough to come by and consumers are spending
less and less.
Charlotte, N.C., resident and serial inventor Shailendra Suman knows
that a commercially successful invention is about much more than the
idea. And in the nine years since he quit his day job in business development,
he’s known both the frustration of a commercial flop and the glory of a
runaway success. So what’s the key to creating and building a business around a commercially viable invention?