Charlotte, N.C., resident and serial inventor Shailendra Suman knows
that a commercially successful invention is about much more than the
idea. And in the nine years since he quit his day job in business development,
he’s known both the frustration of a commercial flop and the glory of a
runaway success. So what’s the key to creating and building a business around a commercially viable invention?
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How can you make your business stand out from the rest of the competition? How can you draw prospective customers and clients to your brand? Start by creating your own unique selling proposition (USP).