The Nets basketball team has spurred a 505% increase in ticket sales and New York fans are loving their new sweetheart after the team made the move to its new home at Barclays Center. The
Nets are using their natural rivalry with the New York Knicks to fuel
more ticket sales.
Beyonce’s next album, due out in 2013, is expected to get a promotion boost. The singer has just signed on to a $50 million deal with PepsiCo, reminiscent of her husband Jay-Z’s “Decoded” book deal that was promoted in part by Microsoft.