The Nets basketball team has spurred a 505% increase in ticket sales and New York fans are loving their new sweetheart after the team made the move to its new home at Barclays Center. The
Nets are using their natural rivalry with the New York Knicks to fuel
more ticket sales.
Beyonce’s next album, due out in 2013, is expected to get a promotion boost. The singer has just signed on to a $50 million deal with PepsiCo, reminiscent of her husband Jay-Z’s “Decoded” book deal that was promoted in part by Microsoft.
Media mogul Oprah Winfrey has chosen the novel Twelve Tribes of Hattie,
written by author Ayana Mathis, 39, as the next read for her Book Club
2.0. The debut novel is about the Great Migration to Philadelphia, told
through the voices of one African American family.