African American-owned businesses have more forces working against them than other businesses. That’s not conjecture; it’s fact. And according to the U.S. Bureau of Labor Statistics, approximately 50% of small businesses close within their first five years. Here are four success strategies your business can follow to be in the half that thrives.
It's easy for any business to lose its creative focus among day-to-day
minutiae. One way to keep this from happening is to have strategies that
continuously increase innovation. Here are a few tips to keep those
creative juices flowing.
Studies show that building a relationship with industry influencers
allows businesses to earn an average of $6.85 for every dollar spent on
paid media. But this is just the tip of the iceberg. There are still a number of
good reasons why you need to reach out and engage with the top
influencers in your industry.