For business owner Tamara Mangum, the Super Bowl will always be a pleasant memory—not due to its
outcome, but because her company—Sharpened Image was one
of only a handful of African American vendors in the metro area to nab a
lucrative contract with Met Life/NFL for Super Bowl-related services. Mangum recently sat down with TNJ.com to discuss her company and how the
Super Bowl was, indeed, a kicker of sorts, to her business.
It seems nothing changes faster than the big social media platforms --
Facebook, Twitter, Google+. No sooner do marketers figure out how to
best promote a product or business than they change the rules! That’s been especially true for Facebook whose tweaks have taken away users’ ability to reach – for free – most of the people they’ve worked so hard to attract to their pages.
If your small business doesn’t have a website, you’re inevitably missing out on potential clients and potential cash.
Already got a site? Good. Now, let’s talk strategy. Because the quality of that site could also be impacting your bottom line.
Ayo Ogun-McCants had always been fascinated by natural do-it-yourself beauty treatments. Her thinking was
ahead of the curve as there has been a beauty industry revival of all
things natural--from natural beauty products to natural hair. And
Ogun-McCants' Soultanicals, launched last November, offers both. It's a
fast-growing, toxin-free, vegan hair and body product company.
Determined to be more than just another greasy spoon in the
neighborhood, restaurateur Vonda McPherson, advocates health
and wellness through healthy eating at her place—Vonda's Kitchen. This
may be why her popular soul food eatery in Newark, New Jersey is making its mark and
holding its own in tough and tenuous economic times.
Just like successful people, successful startups share
certain habits. Missing any one of them can be detrimental to your business
success, but making each a priority can help you reach your goals and see
positive results that will pull you ahead of the competition.