For business owner Tamara Mangum, the Super Bowl will always be a pleasant memory—not due to its
outcome, but because her company—Sharpened Image was one
of only a handful of African American vendors in the metro area to nab a
lucrative contract with Met Life/NFL for Super Bowl-related services. Mangum recently sat down with TNJ.com to discuss her company and how the
Super Bowl was, indeed, a kicker of sorts, to her business.
It seems nothing changes faster than the big social media platforms --
Facebook, Twitter, Google+. No sooner do marketers figure out how to
best promote a product or business than they change the rules! That’s been especially true for Facebook whose tweaks have taken away users’ ability to reach – for free – most of the people they’ve worked so hard to attract to their pages.
If your small business doesn’t have a website, you’re inevitably missing out on potential clients and potential cash.
Already got a site? Good. Now, let’s talk strategy. Because the quality of that site could also be impacting your bottom line.
Ayo Ogun-McCants had always been fascinated by natural do-it-yourself beauty treatments. Her thinking was
ahead of the curve as there has been a beauty industry revival of all
things natural--from natural beauty products to natural hair. And
Ogun-McCants' Soultanicals, launched last November, offers both. It's a
fast-growing, toxin-free, vegan hair and body product company.