More than $3.1 billion! That’s how much is being spent by businesses
annually on remedial writing training. According to a study from CollegeBoard, a panel
established by the National Commission on Writing, blue chip businesses
are spending as much as $3.1 billion on remedial writing training each
year for their employees. Today, in a business world driven by online content, this is especially true. But poor writing skills can be improved.
If it's branding you want, then you might want to try the GOTO Ladies. The agency focuses on key branding, digital media, communications, and
thought leadership. Launched by Aniesia Williams, the fledgling company
offers support to a diverse set of clients to include sports, lifestyle,
non-profits and media personalities.
With Blue Top Marketing, a boutique digital, social and
mobile marketing firm for small businesses, Stephanie Walters Jackson helps small businesses create winning online strategies. Started in 2011, it focuses
on assisting small businesses with their online local marketing
presence, email marketing and the mobile web.
Investing in the creation of a high-performance culture will maximize your human capital and help you reach key objectives. This insight will help you create a competitive advantage over your talent, the most valuable resource you have.
Social media skills are a must if you want your content to stand out from
the fray. Social media platforms--from Facebook and Twitter to Instagram
and Pinterest--are loaded with companies vying for users' attention. Make your content work for you.
Launched in 2011, Google Plus has more than 300 million active monthly
users, compared to 540 million active monthly users of Google services,
according to statistics released last fall. Over the years, Google Plus
users have evolved from tech geeks and social media marketers, to brands
building their own Google Plus empires.
Charlotte, N.C., resident and serial inventor Shailendra Suman knows
that a commercially successful invention is about much more than the
idea. And in the nine years since he quit his day job in business development,
he’s known both the frustration of a commercial flop and the glory of a
runaway success. So what’s the key to creating and building a business around a commercially viable invention?