Dr. Randal Pinkett has established himself as an entrepreneur, speaker,
author and scholar, and as a leading voice for his generation in
business and technology. He is the author of several books. Here, he
talks about his latest book, Black Faces in White Places: 10
Game-Changing Strategies to Achieve Success and Find Greatness.
They say any press is good press. Well, when it comes to public
relations for your company, you should be in control of your media
image. One way to do so is to hire a media relations firm to handle all
your press needs. If you decide to create a press department for your company, you have a
choice of hiring an in-house person or an independent firm to handle
your PR needs. There are advantages to both.