CÎROC™ Ultra Premium announced last week that it has been named the
"Official vodka of the 58th Annual GRAMMY Awards®," building off of the
brand's involvement in last year's most coveted weekend in music. Here, we caught up with Dan Sanborn, VP of Entertainment Marketing at
Diageo; and Dia Simms, President, Combs Wines and Spirits, to get the
Ironically, it was career switch that prompted Jackie Jones to launch
her own career transformation business, Jones Coaching, based in
Washington, D.C. There are many professional coaches out there, so Jones knew she had to offer something different. Here, she shares her story with TNJ.com.
Skilled people tend to get promoted to the corner offices or deluxe cubicles of management—yet management requires a special set of skills that are often different from the skills that earned the promotion in the first place.
Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the probability of being the next big thing, rather than the next big flop. One of the simplest steps is product testing.