One of the toughest challenges about starting up a venture is funding,
and often times that means taking on investors. And the type of investor
you will want is a “ride or die” investor. This is an investor who
understands the risks of a new business and will hang tough with the new
company through thick and thin.
When it comes to business, banker Brendon Robinson considers himself a
small business adviser and partner in helping clients
obtain capital to purchase equipment, develop a marketing strategy or
just about anything else to ensure their small business will thrive.
Robinson is the AVP and small business relationship
manager for Santander Bank with a niche focus on the NJ and
Pennsylvania market-- a post he has held since January.
Going into business for yourself doesn't mean you have to go it alone.
Sometimes we need to take on a partner or co-founder to get our business
venture off the ground. But picking the right co-founder is key.