The Millennial generation (people born from 1982 to 1993 and also known
as the Gen Y) is fast becoming the most important demographic in the US. However, as most business owners will tell you, reaching this
demographic group can be a big challenge since they do not respond to
traditional marketing techniques.
The convergence of two technologies, the Internet and social media, has
empowered consumers as never before; add mobile to that equation and
that power has become instantaneous – available anytime and anywhere.
If you're part of the 38 percent of Kickstarter campaign owners whose project met its goal, congratulations twice over: You've already nearly doubled your chances for success the second time around, according to new data.
In remarks at the Kauffman Center in Washington, D.C., on Wednesday, Small Business Administration chief Maria Contreras-Sweet announced that the agency is launching a new online marketplace that will match potential SBA loan candidates with bank lenders in all 50 states starting immediately.