When Eskender Aseged opened the doors of his new upscale eatery Radio
Africa and Kitchen in the heart of one of San Francisco's poorest
neighborhoods, it was with the blessing of City Hall. It is the latest joint effort
between city officials, small business owners, and community developers
hoping to transform the neighborhoods of Bayview and Hunter's Point into
thriving communities within the next decade.
The name you give your business is certainly an important decision. Some people choose a name for sentimental reasons (as in a child’s name) and others want the name of the business to reflect what the business does.