Bad publicity is
never good for your business. It can damage your brand equity and negatively affect your sales. It
can even cause your customers to completely lose their trust in your brand, but you can do something to counter and survive
If it's branding you want, then you might want to try the GOTO Ladies. The agency focuses on key branding, digital media, communications, and
thought leadership. Launched by Aniesia Williams, the fledgling company
offers support to a diverse set of clients to include sports, lifestyle,
non-profits and media personalities.