Social media skills are a must if you want your content to stand out from
the fray. Social media platforms--from Facebook and Twitter to Instagram
and Pinterest--are loaded with companies vying for users' attention. Make your content work for you.
Launched in 2011, Google Plus has more than 300 million active monthly
users, compared to 540 million active monthly users of Google services,
according to statistics released last fall. Over the years, Google Plus
users have evolved from tech geeks and social media marketers, to brands
building their own Google Plus empires.
Charlotte, N.C., resident and serial inventor Shailendra Suman knows
that a commercially successful invention is about much more than the
idea. And in the nine years since he quit his day job in business development,
he’s known both the frustration of a commercial flop and the glory of a
runaway success. So what’s the key to creating and building a business around a commercially viable invention?