In the ongoing conversation about the lack of African American women and girls in STEM, Google has
been making efforts to change the narrative. Leading the charge is the
company’s newly hired Head of Black Community Engagement, Valeisha
Butterfield. Here, TNJ.com talks to Butterfield about Google’s tech initiatives and upcoming plans to engage with the Black community.
LaChena Clark loves being in business. So much so she has started
several companies. She owns two locations of laundry and dry cleaning
service Sudsy Waters, that picks up and delivers. She is also part-owner
of the location in White Plains. Now, her latest venture is Mia's
Bathhouse for Pets, located in Central Harlem.
Talk about taking the lemonade stand concept to a new level. Mr. Cory's
Cookies, which kidpreneur Cory began selling in front of his home, has
gone from zero to 1,000 fast. Now after he and his mother incorporated the business in 2012, he's
selling more than 1,000 baked goods every weekend. The new goal: save
money to attend Princeton University. Here, Mr. Cory talks to TNJ.com.
While the jury is still out on whether some people are born to be
entrepreneurs or are created through education and experience, it is
interesting to note that these people share several characteristics that
set them apart from the rest. Are you born to be an entrepreneur?
For years, businesses have struggled with multicultural marketing.
They've either relied on a catchall approach of adding multicultural
representations to an otherwise monocultural strategy or simply
translated an existing campaign into other languages with the
appropriate cultural context. But both of these approaches fail in one crucial aspect: They have no real target audience.