been called one of the "Most Influential Women in D.C." And Dr. Avis
Jones-DeWeever does indeed have a lot on her plate. When not being
interviewed by the likes of CNN, Al Jazeera America or C-Span, she is
president and founder of Washington, DC-based Incite Unlimited, a
boutique consulting firm. TNJ.com spoke with Jones-DeWeever about her business and the obstacles facing Black women in business.
Bad publicity is
never good for your business. It can damage your brand equity and negatively affect your sales. It
can even cause your customers to completely lose their trust in your brand, but you can do something to counter and survive