Talk about taking the lemonade stand concept to a new level. Mr. Cory's
Cookies, which kidpreneur Cory began selling in front of his home, has
gone from zero to 1,000 fast. Now after he and his mother incorporated the business in 2012, he's
selling more than 1,000 baked goods every weekend. The new goal: save
money to attend Princeton University. Here, Mr. Cory talks to TNJ.com.
While the jury is still out on whether some people are born to be
entrepreneurs or are created through education and experience, it is
interesting to note that these people share several characteristics that
set them apart from the rest. Are you born to be an entrepreneur?
For years, businesses have struggled with multicultural marketing.
They've either relied on a catchall approach of adding multicultural
representations to an otherwise monocultural strategy or simply
translated an existing campaign into other languages with the
appropriate cultural context. But both of these approaches fail in one crucial aspect: They have no real target audience.