Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the probability of being the next big thing, rather than the next big flop. One of the simplest steps is product testing.
The name alone sounds like fun! Oscar William's Gourmet Cotton Candy. Based in Apex, NC, the company is owned by husband and wife team, William
and Tasha Kornegay, and sells cotton candy that is made with all-natural
ingredients and comes in such mouthwatering and unique flavor as sour
apple, cheesecake, carrot cake and-pina colada.
Launched in 2004, Forward Options takes a unique approach to executive
coaching. Its founder, Karen Elizaga, employs a holistic approach to
executive coaching and believes in living within your "sweet spot,"
which she describes as "you on your best day."