Helen C. Shelton, M.S., senior partner at leading global PR agency Finn
Partners, will receive the 2016 Circle Award from ColorComm, the
nation's premier membership organization for women of color in
communications. Shelton and six other women are being recognized for
their contributions to the communications industry. Here, we speak with Shelton about her award-winning work.
Like it or not, companies don't always last. Sometimes they fail. But
what should you do if you are the owner of a struggling company? What if
you are an employee? Should you close shop? Should you jump ship?
A December 2014 Baymard Institute study revealed that over 68 percent of
shoppers will never complete checkout after perusing an online store
and actually choosing products.When your small business’s online sales make or break your profit
margins, you must be aware of what your e-commerce shopping cart
desertion frequency amounts to in loss of business profits on a regular
While the business financing climate is looking better these days, it is sad to note that 35% or approximately 8 million of small businesses failed to access additional capital in 2013, according to a report published by the National Small Business Association. To help this group, the SBA recently launched LINC, an online tool designed to help business owners gain access to additional capital for their business.
Necole Parker has grown the Elocen Group into a multi-million dollar Program and Project Management firm that provides consulting services in
Construction Management, Interior Design, Information Technology, and
Facilities/Logistics support. Here, we caught up with her to find out how she did it!