Helen C. Shelton, M.S., senior partner at leading global PR agency Finn
Partners, will receive the 2016 Circle Award from ColorComm, the
nation's premier membership organization for women of color in
communications. Shelton and six other women are being recognized for
their contributions to the communications industry. Here, we speak with Shelton about her award-winning work.
Based upon data compiled and analyzed from 1983 through 2011, the
Internal Revenue Service (IRS) has found that today’s small business
owners are paying less in interest expenditures on loans than did their
predecessors of 30 years ago. According to the IRS study – conducted and
measured in inflation-adjusted numbers – the typical small business
owner in 2011 paid 4 times less than did a sole proprietor in 1983.
Social media has sparked a whole new way to market yourself and your
company. So you need to make the most of the opportunities social media
can provide. One of the best ways is to build an online community
centered around your brand.
Entrepreneurs love technology and apps -- we welcome anything that allows us to be more productive on the go with open arms. With more than 1.2 million apps in Apple’s App Store, it’s impossible to keep track of them all -- and very easy to let a gem slip past.
When women are driven by passion and compassion, they can do great things. No matter the cause -- large or small -- pursuing a passion to enable social change is one of the most worthwhile things anyone can do.
Recruiting is usually only about filling a set of skills, knowledge, interests, and values. Today, companies want to look for those potential employees capable of driving success in the short term and at the lowest cost which is no easy task, especially when so many factors are in play when it comes to employee engagement and satisfaction.