Nothing tops off an outfit like jewelry, and when Traci Lilly could not
find the style of jewelry she wanted, she started her own jewelry
company. In spring of 1984, Traci and her mother, Norma Lilly, went into
the jewelry business--Imani Jewelry.
One of the toughest challenges about starting up a venture is funding,
and often times that means taking on investors. And the type of investor
you will want is a “ride or die” investor. This is an investor who
understands the risks of a new business and will hang tough with the new
company through thick and thin.
When it comes to business, banker Brendon Robinson considers himself a
small business adviser and partner in helping clients
obtain capital to purchase equipment, develop a marketing strategy or
just about anything else to ensure their small business will thrive.
Robinson is the AVP and small business relationship
manager for Santander Bank with a niche focus on the NJ and
Pennsylvania market-- a post he has held since January.
Going into business for yourself doesn't mean you have to go it alone.
Sometimes we need to take on a partner or co-founder to get our business
venture off the ground. But picking the right co-founder is key.