I just returned from the Shift Conference in Split, Croatia. Witnessing a hackathon teaches you something about soul, about youth and the bridge between the two. I don’t know if it was the ridiculous energy of 1,200 twentysomethings hopped up on caffeine and adrenaline, or the sultry, slow-moving intensity of a country trying to forge its way economically, but attending this event got me thinking about what it means to be a startup vs. what it means to be a startup with soul.
A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.Read more at ENTREPRENEUR
I’ve written before about accidental PR disasters such as the McDonald’s #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the federal government’s shutdown, or even a physical altercation between a PR lead and a heckling journalist, all recorded on video.