The competition between small businesses is very aggressive. With all the pressure that comes from other small businesses, the
question comes up of how the small company can compete with the larger
First Senegalese entrepreneur Magatte Wade co-created the multi-million
dollar U.S. drink company Adina World Beat Beverages, which is a
manufacturer of coffee, tea and juice drinks based in California. Now she has turned her eye to a high-end skin care line based on
traditional Senegalese recipes. Her new venture is Tiossano. Based in
NY, the company sells skin care products based on traditional
Senegalese recipes, using natural ingredients indigenous to Africa.