entrepreneur, Kellee James has accomplished much in her industry—and
she’s just getting started. James is the founder and CEO of Mercaris, a
market data service and trading platform for organic and certified
agricultural commodities. Even President Barack Obama has recognized James’ expertise. He selected her as a White House Fellow.
How can you make your business stand out from the rest of the competition? How can you draw prospective customers and clients to your brand? Start by creating your own unique selling proposition (USP).