The advertising business is a tough, fickle industry--especially for
African-American owned agencies. But Ahmad Islam, co-founder and
managing partner of full-service, award-winning marketing agency, commonground, has made it all work for him. Recently, TNJ.com had a chance to discuss business with Islam.
Customers—you gotta love ‘em. Really. The goal of any company is to keep
its clients happy. But there are some clients who never seem satisfied
or who are difficult to work with. Maybe they have unreasonable demands.
Or claim to be perpetually unhappy about your work. Or are just
unpleasant in general. But deal with them you must. Here are some ways
to make things easier when handling clients that stress you out.
Madame Athena Chang was working at the YMCA when she decided it was time
to strike out on her own. She didn’t quit her day job right away, but
still managed to develop her new company. So how did she juggle
building a new business while maintaining her job duties? It called for
some creative solutions.
With the daily influx of new technology and an ever-changing approach to
modern business practices, more and more business owners are turning
toward innovative tactics to help their companies grow. Clienteling is one example of an age old business strategy that is still relevant today.