Small businesses can always learn from the mistakes—and successes—of
others. Like Hansel in Hansel and Gretel, successful businesses leave
behind a trail of crumbs to mark the way. You just have to know how to
These days, branding is an essential step for nearly every business.
Sheila Coates, the creator of BYOB (Be Your Own Brand), helps people do
just that. With two decades of entertainment experience behind her,
Coates uses her expertise in to help
companies and individuals—even celebrities--to brand themselves .
As president and CEO of MVPwork LLC, Becky A. Davis’ one goal is to help
as many small businesses stay up long after they start up. The stats
are against start-ups--nearly 50% of small businesses fail within the
first five years. But Davis and her company, MVPwork, aim to change
that. She advises upstarts on how to maneuver the tricky journey of
succeeding with a new business.