Like it or not, over time there are some industries that will just fade
away, sometimes due to technology, other times due to a changing
marketplace. So it’s always a good idea to be prepared for when your
industry might just die.
Not every startup has to have a David vs. Goliath confrontation. Expensify, a San Francisco company that markets cloud-based expense management software, has prospered by pursuing self-employed individuals and companies with a few hundred to a few thousand employees.
On Tuesday morning, the latest National Federation of Independent Business’s Small Business Optimism survey was released, showing that small businesses are feeling sunnier than at any time since the financial crisis.