A startup can fail for a host of reasons. Lack of funding, low market interest and poor preparation can all lead to your demise. But would you ever expect that having too much popularity could put you under?
According to the latest data gathered by the SBA, about 66% of small businesses will survive during
the first two years of operation. Despite the fact that this is more promising than the 80% failure rate
claimed by other sources, the figures are still high enough to cause
apprehension. Here, we explore why so many small businesses fail during the first few years.