CÎROC™ Ultra Premium announced last week that it has been named the
"Official vodka of the 58th Annual GRAMMY Awards®," building off of the
brand's involvement in last year's most coveted weekend in music. Here, we caught up with Dan Sanborn, VP of Entertainment Marketing at
Diageo; and Dia Simms, President, Combs Wines and Spirits, to get the
Eight decades ago, an oil man named George Blaisdell observed a friend try—and fail—to light a lady’s cigarette on a windy day in rural northwest Pennsylvania. The futile attempt sparked an idea in Blaisdell’s mind: He’d create a windproof lighter.
Practically every entrepreneur has heard someone say, “You should start a blog!” Ever since blogging became a highly successful marketing tool, some businesses have begun to act like it’s the only form of online marketing that matters. There’s an unspoken expectation that if you’re an entrepreneur, you must be a blogger, too.