More than $3.1 billion! That’s how much is being spent by businesses
annually on remedial writing training. According to a study from CollegeBoard, a panel
established by the National Commission on Writing, blue chip businesses
are spending as much as $3.1 billion on remedial writing training each
year for their employees. Today, in a business world driven by online content, this is especially true. But poor writing skills can be improved.
Pitch competitions are fast becoming very popular for those wishing to
get cash for their start-up ventures. Dawn Dickson is one of those
entrepreneurs. Recently, she competed against three companies and took home the
$25,000 cash prize at the Essence Festival 2015 for the PowerMovesNOLA
‘Big Break’ pitch competition.
If loyal, long-term customers are your goal, you need to romance them right from the start, and continue to wow them with unexpected wins along the full customer lifecycle. At the end of the day, the earlier you understand that the focus is less about you and your business or success, and more about your customer and his or her business or success, the sooner you are on the way to scalable, long-term growth.
Identifying sales leads, nurturing relationships and turning leads into
paying customers takes a huge amount of money, time and energy. It may
seem like a lot of work but in today’s extremely competitive economy,
you really need to put in a lot of thought and effort into your business
building practices if you want your business to grow and flourish.