Studies show that building a relationship with industry influencers
allows businesses to earn an average of $6.85 for every dollar spent on
paid media. But this is just the tip of the iceberg. There are still a number of
good reasons why you need to reach out and engage with the top
influencers in your industry.
With businesses--small and large--depending more and more on social
media as a marketing tool, the question begs: are websites still
necessary? Can a business get away with promoting itself on Facebook,
which has been increasingly targeting small businesses. The answer
depends on what expert you ask. Both Facebook pages for business and
websites have pluses and minuses.
“Good to Great and the Social Sectors”, “Leadership on the Line”, “Forces for Good”, etc. If you are in the c-suite of a non-profit organization or shooting to get there, someone has recommended one, if not all, of these books to you. Learn about the best practices for building a better non-profit.
Numerous women have accused B. Bronz, the Miss America Organization’s official spray tanning partner since January, of taking their money without allowing them to participate in the event they paid for, the Associated Press reported.
On a deserted trading floor, at the Tokyo headquarters of a Swiss bank, Tom Hayes sat rapt before a bank of eight computer screens. Collar askew, pale features pinched, blond hair mussed from a habit of pulling at it when he was deep in thought, the British trader was even more disheveled than usual. I
Jordan Kretchmer remembers what Travis Kalanick was like before Uber was Uber.
Kretchmer was a 25-year-old college dropout with a lot of ideas, and Kalanick had even more. He was in his early thirties, an engineer who talked like a sales guy, smart as hell and high on life. He wore a cowboy hat and referred to himself as the Wolf, after the cold-blooded, coolly rational fixer played by Harvey Keitel in Pulp Fiction. He was tireless—always on the move, always thirsty.
They met in 2009 at South by Southwest and bonded at an all-night "jam session" about the future of the Internet. That night in Austin was a sort of satellite version of the ’round-the-clock ideas salon Kalanick routinely held at his three-bedroom house in San Francisco. These gatherings were full of young people like Kretchmer who had come up through the wreckage of the first dotcom bust, before jobs in tech were thrown around like free T-shirts at a launch party, before venture capitalists regularly talked about startups as if they were mythical creatures. They were entrepreneurs who knew about hustle, who saw opportunity even in the muck of a desperate economy and were going to take advantage. This is what drew them to Kalanick, and vice versa.
Although Kalanick had been a startup guy since high school, he was a grinder, not a mogul. He had made enough on his last one, RedSwoosh, to buy a house and do a bit of angel investing. Uber, the on-demand transportation app that he cofounded with Garrett Camp in 2009, was still more or less a toy, a personal limo service for the founders and their friends in San Francisco. When Camp, who’d bought back his old company StumbleUpon at about the same time, asked Kalanick to run Uber full-time, Kalanick said no. Uber was "supercrazy freakin’ small," Kalanick tells me when we meet in July, the first time he had given an in-depth interview this year. "I was not ready to get in the game and give 100% or 150%," he says.
Back in those days, if Kalanick liked you, he’d invest in your company, and if he thought your idea was big enough, he’d show up at your office one or two days a week and work for free. Kretchmer hadn’t screwed up the courage to pitch Kalanick that night in Austin, but he met Kalanick later that year to pitch him ideas. The one he was most excited about was called Tweetbios, and it basically gave Twitter users an expanded home page.