These days, branding is an essential step for nearly every business.
Sheila Coates, the creator of BYOB (Be Your Own Brand), helps people do
just that. With two decades of entertainment experience behind her,
Coates uses her expertise in to help
companies and individuals—even celebrities--to brand themselves .
As president and CEO of MVPwork LLC, Becky A. Davis’ one goal is to help
as many small businesses stay up long after they start up. The stats
are against start-ups--nearly 50% of small businesses fail within the
first five years. But Davis and her company, MVPwork, aim to change
that. She advises upstarts on how to maneuver the tricky journey of
succeeding with a new business.
entrepreneur, Kellee James has accomplished much in her industry—and
she’s just getting started. James is the founder and CEO of Mercaris, a
market data service and trading platform for organic and certified
agricultural commodities. Even President Barack Obama has recognized James’ expertise. He selected her as a White House Fellow.
How can you make your business stand out from the rest of the competition? How can you draw prospective customers and clients to your brand? Start by creating your own unique selling proposition (USP).