Massively successful startups have historically been rare. Emerging to the wonder of the business world, companies like Yahoo, Google, Amazon and Facebook seemed such aberrations they became known as unicorns.
Budgetary constraints often force small business owners to perform certain duties
without the full understanding of what an expert brings to the table to
improve their company, as well as the detriment of not doing it
properly. Social media marketing is one solution that can drive customer and
revenue growth of a business, but it has to be implemented and
managed the right way in order to take advantage of all the benefits it
In our consumer culture of shiny-new-object syndrome, it is increasingly unlikely that a brand will survive—much less thrive—for more than a few seasons. But for 162 years, Levi Strauss & Co. has done just that.