The fragrance business in nothing to sniff at. Global sales are $27.5
billion and $5.2 billion in the U.S. alone. While you have a handful of
African-American celebrities with their own scents distributed through
the industry’s major players, it is rare to find an African-American
perfumer. Seth Kornegay is one.
One of the biggest obstacles for entrepreneurs is raising funds for
their ideas. But many small business owners overlook possible capital
sources or just go about attracting investors in the wrong way,
according to corporate attorney Alonzo Llorens, author of The MBE’s
Guide to Raising Capital. Here, Llorens offers some tips for new business owners in need of financing.