There is no denying it. Social media can help make or break a business,
especially a small-business startup. And one of the keys to success with
social media is to get other people to share your content. In fact, according to a study by Shareaholic, in 2014, social media
shares drove more traffic to websites than did search engines. Here, we share tips on making your content sharable.
When Tricia Lee opened up Polish Bar in Brooklyn in 2005, it was a
new concept. And actually, it was Brooklyn’s first nail polish bar. Lee came up with the idea after working for MAC Cosmetics for eight
years. In the years since Lee launched her trendsetting business, many have followed but Polish Bar has survived and thrived.
Longtime friends Gwen Niles and Fifi Bell-Clanton shared a food
passion--crabs. And it led to a successful new business, The Crabby
Shack. They left behind their careers in music and fashion, and became first-time restaurant owners.
For entrepreneur Michael Dennis, it's all about the green. His company,
the Big Green Group, is an environmentally friendly
telecommunications company in a rapidly changing industry, that among
other things, demands its players keep up in order to stay in the game.