For years, businesses have struggled with multicultural marketing.
They've either relied on a catchall approach of adding multicultural
representations to an otherwise monocultural strategy or simply
translated an existing campaign into other languages with the
appropriate cultural context. But both of these approaches fail in one crucial aspect: They have no real target audience.
In terms of growth in business ownership, women have been soaring past
men, averaging increases 1.5 times the national average, according to
the 2014 State of Women-Owned Businesses Report by American Express
Nancy Twine is founder and president of fast-growing
natural hair care brand Briogeo. Since the company's launch a year ago, the 29-year old former finance exec has already inked a partnership with Sephora stores making her the youngest African-American woman to ever launch a
line at the major retailer.
When a playlist featuring an assortment of tough tunes like ‘Bang Bang,’
by Ariana Grande and 'How You Like Me Now,’ by The Heavy titled ‘Fall
For Running and Run Happy,’ Toni Carey, co-founder of Black Girls Run,
wanted to make the point that yes, Black girls can run, too.