While most companies tend to steer away from sponsoring live events as a
way to attract a particular market segment, recent studies show that
this is the perfect way to tap into the highly coveted millennial
There are plenty of books and blogs about building your social media
profile, but much of it is either overwhelming in content or too
simplistic to create meaningful impact. Your following on Twitter is the complement to your email distribution
list and the secondary lever of your contact strategy. Therefore, you
want a large and growing Twitter following. Here are 7 tips for strengthening your Twitter presence.
William S. Matthews’s resume is impressive. In addition to owning his own successful event planning
company, RSVP with Will: Event Planning, he is an author and his work includes community outreach, project management, workshop facilitation,
fundraising and keynote speaking. Here, Matthews spoke to TNJ.com about his new book and thriving business.