Fashion meets a social movement. This is one way to describe All Dem
Shades (ADS). Another is an entrepreneurial venture started by a young
business woman who wants to utilize her fashion talents while makes a
statement with cool, trendy clothing.
Antoine Wade, cousin of famous basketball star Dwyane Wade, has come up with a product idea whose time is well overdue.
He’s created a refillable deodorant that is not only eco-friendly but
fashionable. It’s called Switch Fresh, a brand of unisex deodorants that
allows you to refill the deodorant container when you’re finished with
the stick. To get the product up and running, Wade launched an IndieGoGo campaign to raise funds for the new venture.