Nothing tops off an outfit like jewelry, and when Traci Lilly could not
find the style of jewelry she wanted, she started her own jewelry
company. In spring of 1984, Traci and her mother, Norma Lilly, went into
the jewelry business--Imani Jewelry.
One of the toughest challenges about starting up a venture is funding,
and often times that means taking on investors. And the type of investor
you will want is a “ride or die” investor. This is an investor who
understands the risks of a new business and will hang tough with the new
company through thick and thin.