Budgetary constraints often force small business owners to perform certain duties
without the full understanding of what an expert brings to the table to
improve their company, as well as the detriment of not doing it
properly. Social media marketing is one solution that can drive customer and
revenue growth of a business, but it has to be implemented and
managed the right way in order to take advantage of all the benefits it
Social media has sparked a whole new way to market yourself and your
company. So you need to make the most of the opportunities social media
can provide. One of the best ways is to build an online community
centered around your brand.
A December 2014 Baymard Institute study revealed that over 68 percent of
shoppers will never complete checkout after perusing an online store
and actually choosing products.When your small business’s online sales make or break your profit
margins, you must be aware of what your e-commerce shopping cart
desertion frequency amounts to in loss of business profits on a regular
The future of marketing is in mobile. According to a study conducted by Comscore.com, four out of five smartphone users orabout 86 million people access retail content on their devices. And it's great for small businesses. Find out about some of the best practices to consider in order to harness the full potential of mobile marketing.