A December 2014 Baymard Institute study revealed that over 68 percent of
shoppers will never complete checkout after perusing an online store
and actually choosing products.When your small business’s online sales make or break your profit
margins, you must be aware of what your e-commerce shopping cart
desertion frequency amounts to in loss of business profits on a regular
The future of marketing is in mobile. According to a study conducted by Comscore.com, four out of five smartphone users orabout 86 million people access retail content on their devices. And it's great for small businesses. Find out about some of the best practices to consider in order to harness the full potential of mobile marketing.