By now, every business owner knows that using social media can drive
sales and business. But what about the comments one receives on posts?
They too should not be ignored. Comments can give insight into many
aspects about your customer.
Your small business has every reason to be on Twitter. In fact, you may be losing out big time if you are not using it to promote your business. Get a step closer to
success by using Twitter in marketing your small business.
What is Periscope marketing and why should small business owners care? Periscope is currently the fastest growing social network and is now 10
million users strong. In addition, it was estimated that users are
consuming more than 40 years' worth of content every single day.
With businesses--small and large--depending more and more on social
media as a marketing tool, the question begs: are websites still
necessary? Can a business get away with promoting itself on Facebook,
which has been increasingly targeting small businesses. The answer
depends on what expert you ask. Both Facebook pages for business and
websites have pluses and minuses.
There are plenty of books and blogs about building your social media
profile, but much of it is either overwhelming in content or too
simplistic to create meaningful impact. Your following on Twitter is the complement to your email distribution
list and the secondary lever of your contact strategy. Therefore, you
want a large and growing Twitter following. Here are 7 tips for strengthening your Twitter presence.
There is no denying it. Social media can help make or break a business,
especially a small-business startup. And one of the keys to success with
social media is to get other people to share your content. In fact, according to a study by Shareaholic, in 2014, social media
shares drove more traffic to websites than did search engines. Here, we share tips on making your content sharable.