Let your employees manage your social media presence to get great results!
Are you thinking about hiring a social media expert to give your social media presence a boost? While this can be a great way to increase your exposure, get new clients, and increase your profits, there is a better way to get things done – train your own people to do the job.
Let's face it. The best people who can build your business through this route can be found right within your organization. The people who actually live the company culture and understand your brand are the ideal people for the job. So, rather than hiring someone else to manage your social media presence, why not equip them with the proper skills to get the job done? It makes sense when you consider the cost of hiring a professional social media management expert.
Training Your Employees – How to Do It Right
Before training your employees to be your online brand ambassadors, you need to understand that not all of them share the same view when it comes to social media. There are those who have grown up with social media and have adopted it as a part of their everyday lives, those who are new to the whole thing and those who consider social media to be a complete waste of time.
Given this scenario, how would you train your employees to be the perfect ambassadors for your brand? Well, the secret lies in dividing them into groups according to their present relationship with social media and designing their training to accomplish specific goals.
For example, those who have adopted the technology early on and are already using them in their daily lives should learn how to engage their audience better and how to measure the results they are getting. Those who do not see the real value of social media should first be enlightened on the important role that it plays in achieving the goals of the business before moving forward while those who are entirely clueless about all these things should be trained on how to use the different social media platforms to help you attain your business goals.
Protecting Your Brand – Some Restrictions to Personal Social Media Use
Since your employees will act as your brand ambassadors, everything they share online can affect your brand's reputation. So, how do you protect your brand from unrestrained employee social media use? The short answer – have a clear social media policy in place. To do this, you need to:
- Specify which behaviors will not be tolerated by the company;
- Instruct them to use disclaimers when expressing personal opinions about the company;
- Identify which information is not allowed to be shared with the public;
- Use appropriate reputation management software to constantly monitor what your employees are saying about your brand online.
Given the proper training and the proper restrictions, your employees will make the most effective brand ambassadors ever.