Establish a strong social media presence without breaking the bank.
In today's extremely competitive business environment, having an effective social media presence is a must if you want to establish a successful business – both online and off. You need to create a social media presence to attract the attention and communicate with your target audience, a feat that is admittedly easier said than done. In addition, by establishing your social presence, you can better understand the changing needs of your audience and this may result in higher customer satisfaction and stronger financial returns.
However, managing your social media presence comes with a price. It can take up much of your time and energy, especially if you don't have the resources to hire someone to handle this task or don't know where to turn for help. Thankfully, there are a lot of free tools that can help you achieve your goals without breaking the bank. Here are some of them.
RebelMouse. RebelMouse is a social media front page that you can use to integrate your Facebook, Twitter, Instagram, Google+ and LinkedIn accounts into one dynamic social site within minutes. With RebelMouse, you can grab each piece of written blog post, tweet or review and highlight them on the top of your RebelMouse page. For sure, this is one great way to showcase your fans and community without exerting any extra effort.
Buffer. Updating your social media pages can be very time-consuming so you need to use this web application to make your job a lot easier. By using Buffer, you can automatically add articles, photos and videos to your social media accounts all throughout the day. It also offers free, detailed analytics on all your posts so you can instantly see how many people liked, shared and re-tweeted your posts.
SocialMention. SocialMention is a great social media search platform that gathers user generated content from all over the web. You can use it to get an overview of an online conversation, your range of influence, the ratio of positive and negative mentions about your brand, and the likelihood that the people who are talking about your brand will do so repeatedly over time.
HootSuite. With HootSuite, you can manage multiple social networks, schedule messages and tweets, respond to your audiences in real time, track brand mentions and analyze your social media traffic. In addition, HootSuite allows you to spot Twitter trends, identify trending keywords and collaborate with your team while maintaining control over your campaigns. HootSuite is available in both free and paid subscriptions so you can easily choose one that works for you.
Keep in mind that there are a lot of free and low-cost tools that you can use to manage your social media presence more effectively so do your research and bring your business to the next level.