Improve your social media presence in 2014.
There's no denying it. Social media now plays a very important role in determining the success of your business. It has recently evolved into a powerful marketing tool that has the ability to attract new business and connect with potential and existing customers.
In fact, recent studies show that a great majority (about 94%) of businesses with a marketing department include social media in their marketing strategy. This does not come as a surprise since about 85% of businesses which utilize social media reportedly experience a significant increase in their marketing exposure. The way most small businesses see it, social media is one of the simplest and most cost-effective ways to get the kind of results that they need.
However, it is also interesting to note that a lot of small businesses still fail to wield its full potentials. If you are one of them, here are some strategies that can help reinvent your social media presence in 2014.
Some Helpful Tips in Reinventing Your Social Media Presence
Encourage user engagement. Engage your followers by providing a good mix of interesting and useful content and encourage them to interact with your brand. If you want to see positive results, you need to give your audience a reason to follow you. It's really that simple.
Address user concerns. No matter how responsibly you conduct your business, you will surely receive some negative comments from time to time. Don't let this affect you. Remember, you cannot please everyone. Instead, address the issues directly when they come and you will surely gain the respect of your followers.
Give it a personal touch. Studies show that people would rather follow another human being so let your followers know that there is a face behind your brand. Don't give your business pages an overly corporate feel or your followers will find them too cold and boring.
Add the fun factor. Social media is the perfect venue to incorporate some fun into your business, no matter what industry you're in. Do this and you can foster a more solid connection with your online community and gain some loyal customers along the way.
Strike an emotional connection. You shouldn't use your social media channels for the sole purpose of achieving your bottomline and improving your profits. Instead, you should use them to show your followers what you really care about. Use them to support charities and/or other noble causes. For all you know, this simple act can foster a deeper and more meaningful user engagement.
When used properly, social media can help you take your business to the next level so follow these tips and you can expect to see some very impressive results in time.