Learn the secrets to creating shareable content. It can be good for your business.
Creating socially shareable content can help create brand awareness, drive more traffic to your site and improve your bottomline. It can also help your pages rank higher in the major search engines and bring even more traffic to your site. Considering the importance of optimizing your content for social media, here are some simple yet effective tactics that you may want to consider to better promote your business.
Make Your Content More Shareable: Some Tips to Consider
Use an interesting headline to catch readers' attention. Hook your target audience into reading your post by using a headline that appeals to their interest and emotions. Remember, it is the first thing they see so make sure you use a headline that compels them to read the entire post and share it with their network. Use keywords wisely and keep it under 70 characters to make sure the entire headline shows alongside your links.
Offer longer content. Despite the fact that time is one of today's most precious commodities, longer form content gets more shares as compared to shorter content. According to a recent study conducted by BuzzSumo, a platform that provides insights into the most popular content online, 3,000 to 10,000 word in-depth articles usually get the most social shares.
Use compelling images. According to a survey conducted by MDG Advertising, using compelling images with your posts can improve your page views by as much as 94%. For best results, take your own photos or hire a professional photographer to do it for you. If you don't have the time and/or resources to do it, you can purchase awesome stock photos or use free images on sites such as CreativeCommons.org.
Make people want to share your content. Do not hesitate to include a call-to-action in your post. However, you need to do it in such a way that doesn't make you sound desperate. You need to connect with your readers, focus on what they feel after reading your content, and make them want to share your content. For best results, tell them which social media platform to use in sharing your content.
Tap into your readers' emotions. Studies show that content that evokes awe and anger gets shared easily. In addition, content that makes people laugh, pays a tribute to something your readers miss, validates one's identity or feeds the ego are also popular in the social media scene.
Simplify the sharing process. Make it easy for your readers to share your content by offering social sharing buttons with your posts.
Show them you care. Let your readers know that you are genuinely interested in them and that you care about them. Let them feel that you want to build a strong relationship and are not merely there to promote your business or sell them something.
Creating shareable content can be good for your business so take these simple yet effective tips in mind and you can increase your chances of achieving your business goals.