You can get better search engine rankings by creating a more favorable social media presence.
While link building was previously considered as one of the primary keys to attracting favorable attention from the major search engines, this is no longer the case. Today, your search engine rankings may rely more on your social media presence and not on the number of optimized pages on your site or the number of links pointing back at your site. Taking this into consideration, you clearly need to rethink your marketing strategy and pay more attention to creating a more favorable social media presence. How do you do it? Here are some tools that can help you achieve your goals.
Tools to Optimize Your SEO and Social Media Presence
Swayy. By using this platform, you can keep up-to-date in your chosen niche, discover some of the most interesting content on the web and share it with your Facebook, Twitter or LinkedIn followers. This tool also allows you to schedule your shared posts in advance, suggests hashtags and handles based on your chosen content, and identifies which content can best be used in improving your social media presence. Swayy is available in both free and paid plans so you can easily choose one that best suits your needs.
Triberr. Basically, Tribber is a content discovery platform which can help you connect with a community of bloggers in your chosen niche. With Triberr, you can get all the support that you need from fellow bloggers and grow your blog's readership at the same time.
Sprout Social. With Sprout Social, you can publish your messages across networks (Facebook, LinkedIn and Twitter), analyze your followers based on various demographic measures, determine the best time to post on your social media profiles to get the maximum effect, and know when your brand is being discussed so you can keep up with the conversation and promptly make a reply.
Social Crawlytics. If you want to know your competitors' most shared content and the sites where they are being promoted, then this you should definitely add this tool to your arsenal. You can also use this tool to monitor, schedule and analyze your metrics without having to leave your dashboard. Best of all, Social Crawlytics is available for free.
SEM Rush. This SEO tool can be used to monitor your competitors and discover the keywords that are driving traffic to their websites. By using SEM Rush, you will have ready access to more than 95 million keywords and 45 million domains.
Remember, you can give your search engine rankings a boost by improving your social media presence so use these tools to get the results that you need.