Take your business to greater heights by using these lesser known LinkedIn strategies.
There's absolutely no doubt about it. LinkedIn is definitely one of the best online social media platforms that you can use to manage your business. By using LinkedIn, you can build brand awareness, establish your authority in within your niche, build your professional network, find the right vendors who can help you do the things outside of your expertise and keep in touch with the people who care about your business.
When used correctly, it can also improve your site's PageRank and search engine rankings, help you recruit new talent, gather pertinent data and drive more business to your site. With more than 250 million users, 3 million business pages and 2.1 million user groups in 200 countries and territories all over the world, this social networking platform can prove to be one of the most useful tools that can help you grow your business.
Some Lesser Known LinkedIn Strategies for Your Business
There are a lot of ways by which LinkedIn can help you realize your business goals, although some of these strategies are still relatively unknown in the industry. Here are some of the lesser known strategies that can help you wield LinkedIn's full potential.
Use LinkedIn to scope out the competition. Remember, you can learn a lot about your top competitors by following them. By connecting with them, you will get vital information about their product offerings, services and content marketing strategy, and get a fairly good idea on what their engagement level is and what their customers think about them. Guess what? You can use every little piece of these information to find how you can further improve your business.
Use it to reinforce sales. LinkedIn is a perfect vehicle to connect with new business associates. Basically, a typical sales cycle will require about six contacts before the deal is sealed but by sending a quick follow-up email after your initial conversation and connecting with your prospect through LinkedIn, you can realistically speed up the cycle.
Obtain ideas and feedback through LinkedIn. You can get a more concrete idea on how your market will respond to new product features, get ideas for blog topics, and know which offers will generate the most leads by using LinkedIn Polls. Needless to say, this can help you save a lot of resources and generate new ideas along the way.
Without a doubt, LinkedIn can help you achieve your business goals in more ways than one so feel free to explore its full potentials and be prepared to be thrilled with the results!