A small business only succeeds when it is visible to customers. A strong
marketing plan is the most important part of running any business.
Surprisingly, many entrepreneurs and salespeople do not like to sell their ideas or products. The problem is it's bad for business.
The name you give your business is certainly an important decision. Some people choose a name for sentimental reasons (as in a child’s name) and others want the name of the business to reflect what the business does.