To cut through the noise and clutter, replace these common marketing buzzwords with statements that are precise and vivid.
Memorable business names are not generic. They provide room for the business to grow, are short and sweet and make consumers think.
Marketing can make or break a small business. But in order to deliver great marketing, you will need a solid plan. Find out what the experts say.
Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the probability of being the next big thing, rather than the next big flop. One of the simplest steps is product testing.
So you've got a killer strategy that's ready for customers, competitors,
and possible disruptive technology. Make sure it doesn't fall flat.
Your mind is bubbling over with ideas. And every one of them seems viable. But how do you manage a plethora of ideas?
With the evolution of media consumption, it has become challenging for an advertiser to both capture and hold an