Have you ever wondered why you get such pitiful results from all your marketing efforts? Does your target market continuously ignore your emails, tweets and blog posts? If you answered 'yes' to any of these questions, there is a great chance that you are doing something wrong somewhere – probably without even knowing why.
Why Does This Happen?
Well, the answer is really quite simple. If you fail to deliver the right message to the right client, you will never get the kind of results that you want.So, if your messages merely aim to serve your own interests or impress your colleagues rather than do something to satisfy the needs of your client, you will never meet your goals no matter how hard you try. Remember, if you want your marketing efforts to work, you need to deliver the right message at the right time. That's the only way to do it right.
Delivering Your Message – How to Make Sure You Do It Right
If you think that you are not sending the right message to the right people, then it's time to clean up your act and do something about it. Don't worry, it's not too late to correct your mistakes. You can still get the results you need by following these three simple tips:
- Identify your target market. Refocus your energy and identify your ideal client. Try to get as specific as you can. Don't use the shotgun approach since it will not do anything to help you achieve your goals.
- Tailor your messages. While this may take a lot practice, you need to write your messages with your ideal client in mind. Now, considering the fact that race plays an important role in marketing, you may want to focus on a particular race and write your message accordingly. So, for example, if you are targeting African American consumers who represent more than $900 billion in purchasing power, you need to identify the factors that will compel them to act favorably to your message.
- Watch and learn. It may not be possible to get it right the first time so you need to observe how your target market will respond to your message. Tweak and re-tweak your messages until you get it right.
Make sure you deliver the right message to your target market and you will eventually reap the fruits of your labor.