Creating a USP can help improve your profits
How can you make your business stand out from the rest of the competition? How can you draw prospective customers and clients to your brand? Well, aside from providing good quality products and services, you need to have a unique selling proposition that is strong enough to influence your target market's buying decision and drive them to take the desired action.
- Keep it short. Some of the most effective USPs are not even one sentence long. Consider Domino Pizza's "Pizza delivered in 30 minutes, or it's free" and California Milk Processors' Board "got milk?". You get the idea.
- Convey a positive feeling. For best results, your USP should leave a great impact and a positive emotion.
- Promote emotional gratification. A powerful USP focuses on the results and benefits that can be derived from patronizing a particular brand.
- Leave some room for imagination. Add a touch of mystery by being a little vague. It helps.